Fifth edition. 48 new series!

Inspired by interest in the striking dress codes of various social groups, Rotterdam-based photographer Ari Versluis and profiler Ellie Uyttenbroek have systematically documented numerous identities. They call their series ’Exactitudes’: a contraction of ’exact’ and ’attitude’.

By registering their subjects in an identical framework they provide an almost scientific record of people’s attempts to distinguish themselves from others by assuming a group identity.

Fifth edition. 48 new series!

Inspired by interest in the striking dress codes of various social groups, Rotterdam-based photographer Ari Versluis and profiler Ellie Uyttenbroek have systematically documented numerous identities. They call their series ’Exactitudes’: a contraction of ’exact’ and ’attitude’.

By registering their subjects in an identical framework they provide an almost scientific record of people’s attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is taken to such extremes that the artistic aspect dominates the purely documentary element. Rotterdam’s heterogeneous street scene remains a major source of inspiration for them, although for this new edition, once again with 48 new series, they have also visited Milan, Beijing, Rio de Janeiro, Casablanca, Praia (Cabo Verde), New York, Bordeaux, London and Paris.