Initiated by KesselsKramer in 1996, 'do' is a brand that seeks to emphasise its human character in order to have more meaning for people. Its mission is to inspire and challenge, and requires the active involvement and creativity of people both designers and users. One hundred and one things to do is a compendium, history and future of 'do' and its brand mentality. The book includes new insights, dreams and discussions about the role of brands today. It presents marketing, design and ideas for creativity in communication based on 'do' and its philosophy.

Initiated by KesselsKramer in 1996, 'do' is a brand that seeks to emphasise its human character in order to have more meaning for people. Its mission is to inspire and challenge, and requires the active involvement and creativity of people both designers and users. One hundred and one things to do is a compendium, history and future of 'do' and its brand mentality. The book includes new insights, dreams and discussions about the role of brands today. It presents marketing, design and ideas for creativity in communication based on 'do' and its philosophy. Among the pages can be found diverse republished material from 'do' along with many new projects exclusive to this publication.