Many people tell us that creativity is a somewhat obscure concept, indefinable even. This seems a little odd, however, seeing as creativity is all around us. We can find it in both the art we admire in a museum and the newest piece of technology about to change our lives. But creativity also resides in the mundane, everyday things. We all use our creativity, constantly.
The book 'Defining Creativity. The Art and Science of Great Ideas' comprehensively explains what creativity is, from a biological, psychological and socio-cultural standpoint. At the same time, it makes for a concise and inspiring read that brings together everything there is to know about creativity.
The reason why creativity is perceived as a concept that is hard to grasp is that we still haven’t really figured out what happens in our brain when we invoke it. In fact, we can hardly invoke it on demand. But although it shows up quite randomly, creativity is essential; our entire world is built on it.
Many people tell us that creativity is a somewhat obscure concept, indefinable even. This seems a little odd, however, seeing as creativity is all around us. We can find it in both the art we admire in a museum and the newest piece of technology about to change our lives. But creativity also resides in the mundane, everyday things. We all use our creativity, constantly.
The book 'Defining Creativity. The Art and Science of Great Ideas' comprehensively explains what creativity is, from a biological, psychological and socio-cultural standpoint. At the same time, it makes for a concise and inspiring read that brings together everything there is to know about creativity.
The reason why creativity is perceived as a concept that is hard to grasp is that we still haven’t really figured out what happens in our brain when we invoke it. In fact, we can hardly invoke it on demand. But although it shows up quite randomly, creativity is essential; our entire world is built on it.
Follow Wouter Boon's take on creativity on his blog.
The author Wouter Boon (1975) obtained his law degree at the University of Amsterdam. After a short career as a lawyer, he switched to advertising. Wouter is the founder and editor-in-chief of Amsterdam Ad Blog and works as a brand strategist at Boon Strategy.
