This issue of DETAIL magazine is the reflection of a new beginning: Few sectors of the economy have been as battered by the Corona pandemic in recent years as the hotel industry.

Many of the concepts with which hotels, hostels, and guesthouses are steering into the future have been on the horizon for some time: more individualization, more experiential character, more storytelling, and more Instagram-ready imagery. The chain hotel with a uniform look is not dead yet. But the hotels of the new generation are increasingly staging their location and its history, letting their guests immerse themselves in other worlds and travel through space and time. In her essay, Sandra Hofmeister uses four current examples to analyze how this works.

This issue of DETAIL magazine is the reflection of a new beginning: Few sectors of the economy have been as battered by the Corona pandemic in recent years as the hotel industry.

Many of the concepts with which hotels, hostels, and guesthouses are steering into the future have been on the horizon for some time: more individualization, more experiential character, more storytelling, and more Instagram-ready imagery. The chain hotel with a uniform look is not dead yet. But the hotels of the new generation are increasingly staging their location and its history, letting their guests immerse themselves in other worlds and travel through space and time. In her essay, Sandra Hofmeister uses four current examples to analyze how this works.