This inspiring successor of the highly successful book Happening is a visual feast of global event designs which is a must for brand innovators and identity wizards.

Happenings are very much still happening – more than enough reason to launch a sequel to our first event-themed title. In the age of social media, the event is becoming a mass-marketing campaign that targets a global audience. And its reach is far greater if it’s both memorable and photogenic.

HAPPENING 2  covers over 60 recent and extraordinary events from around the world, divided into the following chapters: Exhibitions, Fashion Shows, Indoor and Outdoor Installations, and Openings & Launches. From fashion shows to festivals and exhibitions to exclusive product launches – that leave lasting impressions. Events offer designers the perfect testing ground; they are ideal opportunities to experiment with spatial perception and sensory experiences.

This book  travels the globe to cover memorable work of well-established designers and studios, as well as work of young talents.The projects of Bureau Betak, Bompas & Parr, MVRDV, Snarkitecture and teamLab, reveal how the designers translated their concepts from page to platform. The event industry monumentalises the fleeting, and Happening 2 does the same.

This inspiring successor of the highly successful book Happening is a visual feast of global event designs which is a must for brand innovators and identity wizards.

Happenings are very much still happening – more than enough reason to launch a sequel to our first event-themed title. In the age of social media, the event is becoming a mass-marketing campaign that targets a global audience. And its reach is far greater if it’s both memorable and photogenic.

HAPPENING 2  covers over 60 recent and extraordinary events from around the world, divided into the following chapters: Exhibitions, Fashion Shows, Indoor and Outdoor Installations, and Openings & Launches. From fashion shows to festivals and exhibitions to exclusive product launches – that leave lasting impressions. Events offer designers the perfect testing ground; they are ideal opportunities to experiment with spatial perception and sensory experiences.

This book  travels the globe to cover memorable work of well-established designers and studios, as well as work of young talents.The projects of Bureau Betak, Bompas & Parr, MVRDV, Snarkitecture and teamLab, reveal how the designers translated their concepts from page to platform. The event industry monumentalises the fleeting, and Happening 2 does the same.